Illusions of Power through the Status Quo

found here 

In the past few weeks, my gaze has been overwhelmed by an increase in patriarchal propaganda. Whether it be mural-sized advertisements for pharmaceutical drugs that sport oiled up gals punching shit with boxing gloves, or posters featuring a woman's torso being smothered in a pink corset reading: Striptease, Sexual Shame, Sex Work - it is clear that everything Ariel Levy wrote about in Female Chauvinist Pigs has been ever-increasing in the West.


“We have to ask ourselves why we are so focused on silent girly-girls in G-strings faking lust. This is not a sign of progress, it's a testament to what's still missing from our understanding of human sexuality with all its complexity and power. We are still so uneasy with the vicissitudes of sex we need to surround ourselves with caricatures of female hotness to safely conjure up the concept of 'sexy.' When you think about it, it's kind of pathetic.” (Levy, p. 198)

It seems that the whole confidence for cash shtick has really taken off. Usually, yet not surprisingly, these "confidence campaigns" target women. Women can be satisfied and confident about themselves, they say, but it has to be like in the good ole' days, through through our bodies, through our ability to sexually arouse and titillate men - not through our minds, our ideas, or our actions. Now, this consumer-friendly notion of empowerment and self-confidence is being sold as socially progressive and pro-woman - but it is only re-naming (or re-branding!) the status quo. 


“Women's liberation and empowerment are terms feminists started using to talk about casting off the limitations imposed upon women and demanding equality. We have perverted these words. The freedom to be sexually provocative or promiscuous is not enough freedom; it is not the only 'women's issue' worth paying attention to. And we are not even free in the sexual arena. We have simply adopted a new norm, a new role to play: lusty, busty exhibitionist. There are other choices. If we are really going to be sexually liberated, we need to make room for a range of options as wide as the variety of human desire. We need to allow ourselves the freedom to figure out what we internally want from sex instead of mimicking whatever popular culture holds up to us as sexy. That would be liberation" (Levy, p. 200). 


Whether it comes from the billion dollar beauty industry, burlesque revivalist camps, the pornography industry, striptease weight-loss home exercise DVDs, or the comical yet profoundly vain self-help industry - the West is obsessed with promoting false reality and false consciousnesses that favors patriarchy and normalizes it.




Source:
Female Chauvinist Pigs by Ariel Levy, pp. 198 and 200, 2005, Free Press