Trends! Don’t you just love them? There is
always some new idea, product or activity that is promoted and popularized
through mass media. These trends, however, are almost always aimed at women and the majority of them revolve around physical appearance and/or how to better perform one's social roles. While the pressure on maintaining a particular physique may be on the rise in younger men and boys, the majority of the pressure is
placed on women and girls. These trends are reinforced through various mediums including but not limited to: websites, magazines, television, film, advertising, and books.
From how to stop one’s skin from wrinkling, drying,
flaking, sweating, sagging –to how to lose 2 pounds a day before your big day! All
the way to strip aerobics fitness DVDs, the neo-burlesque movement, 50
shades of grey, vampire stalker movies, anti-aging products, celebrity-endorsed diets, and "body shapers" aka. suction undies.
It is likely that all of these fads are
connected to one another as women are sold the same idea with each one; that
our physical appearance is paramount in defining our value as people. The companies behind
these trends inform us that it is empowering to be within the male gaze, to
put all of our energy into arousing heterosexual male desire, to be detached
from our whole selves rather than be respected for our minds, our ideas and our actions.
This, they say, is power for women.
Marketers and their focus groups inform us, and the rest of the society, that our bodies need to be sculpted, surgically
altered, constrained, whitened, waxed, and objectified. Porn culture, or the the normalization and infiltration of porn into everyday life, has lead to activities
such as stripping/pole-dancing, lap-dancing, and burlesque becoming popular within the dominant culture and among some middle to upper-middle class women.
However, due to today’s limitless marketing as well as the ubiquitous presence of mass media and social networking, children are taking
up some of these trends themselves.
Pole-dancing fitness classes gained popularity with adults several years ago; some were even setting up
poles in their homes and attending stripping aerobics classes, granted they had the funds to do so. Now some fitness instructors have been inspired to start up pole-dancing fitness classes for children as young as five.
Yup! You read right, children's pole-dancing classes. The class circulating through the media is being offered on Vancouver Island in British Columbia. It costs about $70 per one hour
class and explicitly intended for children. Unlike "spinning classes" which usually refer to riding a stationary bicycle, this pole-dancing class is euphemistically named “Little Spinners” and involves nothing sexual, according to the instructor. In fact, owner Kristy
Craig claims that it is a great workout for kids.
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| Photo from National Post - I altered the photo to protect the identity of the child. |
Nonetheless, according to the Toronto Sun, Craig is shocked by all
of the negative attention that her classes have received. She told the media that she teaches
gymnastics moves but instead of a horizontal bar, she uses a vertical pole. "It’s nothing new,” Craig said, remarking that pole-dancing competitions are already offered in Russia
and the U.K. “People need to really look into it before jumping to any
conclusions about what I’m offering.” She argues that pole-dancing has "evolved" into a sport just like any other. “For
competitions they actually have rules and regulations that there can be nothing
sexual, or any article of clothing removed, and in some you aren’t allowed to
wear high heels,” she adds. “The sexuality is being taken out of it. It’s
highlighting the gymnastic, athletic and circus acrobatics aspect.”
Another supporter of Craig’s
classes, Tammy Morris owner of Tantra Fitness, told the
National Post in regards to sexualization that “they have no association with it or think
there is anything wrong or bad about it. That’s an adult putting that on them.” In 2010, her Vancouver fitness studio roused public anger when she offered classes to children, predominantly girls, as young as
nine and private classes to those as young as five. Morris defends these pole-dancing
classes, claiming that the children “love it” and it is not problematic as the
girls do not learn how to strip or grind.
Interestingly, on Craig's company's website she features almost only photographs of adult women and adult classes. From the main webpage, which features an advertisement for pink glittery 9 inch stilettos, one would think that the studio was exclusively for adults. Some of the classes listed on the website have names like "Sexy Flexy," "Babes on Bikes," and "Bunny Bootcamp." And yet, all of these classes appear on a posted weekly schedule alongside a class for children.
So, where does the sexualization start and stop? Are there a few days of the week for "Sexy Flexy" classes that are adult-only and one other day of the week that is for a non-sexualized sport class for kids? These are all taught by the same instructor and yet are both, apparently, different. How does one shift from a consciously sexualized pole-dancing class for adults one day to a "this is a serious sport in Russia" class for kids the next day? Why is the class not sexualized when the kids are doing it? Is it because it doesn't have porn-inspired name like "Bunny Bootcamp" which, I'm sure, would have never been considered for the title of the kid's class.
What seems to be missing from the
conversation, however, is the realization that everything that circulates in our culture–all activities and all of what we see in the media–have been constructed within a specific society; in a highly pornified
and highly misogynistic social environment that is driven by money and dominated by rich white men.
These
classes, despite the Craig’s assertions, are products of a patriarchal,
misogynistic industry that thrives on the bodies of women and girls. The sex industry is a daily reality for many women around the world, often as a means of survival and yet, it is becoming a popular fitness trend among privileged women who can afford 120$ pole-dancing classes.
If fitness and children’s well-being are really the
goals of these classes then why not encourage these children to join a sport, go
swimming, or explore the outdoors? Why is a sexualized class that costs 70$ an hour better than playing tag or throwing a ball around?
Critical thought is essential when it comes to
these issues and all of the messages that we receive through patriarchal popular media.
Children are cannot think critically about their activities and
the world around them in the same way that adults can. This is why we have an age of
consent and why we don’t leave life-altering decisions up to children who have
had limited life experience and cognitive development. As adults, as a larger community, we need to step back and question the growing commercialization of childhood
and of children. We need to start questioning why children are being so sexualized in the media and why it is being normalized. This normalization impacts children's lives and the way they explore and understand their world.
